If you don’t have the budget to promote your work in an advert, you could contribute to Looky Bag for free with a feature! Features can be drawings, photographs, poetry, articles, instructions…Anything interesting that can fit in a paper bag. Features are subject to a selection process, but if successful, your submission will be included and distributed for free. We would also like you join us for the packing party!
If you have any questions about features, or want to discuss your idea with us before you do it, please get in touch.
Here’s an example of the difference between an Advert and a Feature:
Advert: Jo is a writer from Stoke-on-Trent, she has just published a book and has a marketing budget to promote it. She submits an advert for inclusion in Looky Bag. It is a flyer with a picture of the book cover, a quote from a reviewer and details of where to buy the book. When Looky Bag O.K’s her submission, she gets 4000 flyers printed and pays £90 to include the flyer in an issue of Looky Bag. She drops off or arranges collection of the flyers to Looky Bag’s packing party.
Feature: Jo is a writer from Stoke-on-Trent, she has just published a book but has no marketing budget to promote it. She submits a feature for inclusion in Looky Bag. It is a short piece of writing based on the themes of her book, which includes details at the bottom about the book and where to buy it. When Looky Bag O.K’s her submission, Looky Bag prints 4000 flyers, in black & white onto whichever colour paper Jo chooses. Jo doesn’t pay anything for this, but is asked to come to the packing party to help pack the Looky Bags ready for distribution.